Marketing

How to navigate the stormy tariff seas with modern technology platforms Cosmetics & personal care companies are under threat of new tariffs. Tariffs can affect costs of goods sold (COGS), supply chains and consumer behavior. Costing is uncertain and tariffs add to that uncertainty. An example is potential US-levied tariffs of 25% on goods from …

Photo: Vitaly Gariev / Unsplash Whether you run a consultancy in New York or provide secure managed IT services in Melbourne, owning a business is a delicate balancing act. One wrong move, one misstep, and the entire enterprise can come crashing down. While there are countless factors that can contribute to a business’s demise, certain …

Picture: Kaleidico / Unsplash While you might have grand plans of eventually taking your business to the international stage, starting at a local and regional level can often be a much better option. You can build your business from the ground up, secure a local following, and make it easier to stand out in a …

Nowadays, we live in an incredibly competitive market where customer service is nowhere where it was a couple of years ago. People expect more than ever, and as such it’s up to you to deliver if you hope to keep up with the competition. If you hope to drive your business and create repeat buyers, …

We all know that starting a business may be challenging, but if you divide the process into tiny phases, you may find that everything has become much simpler to handle. Why not take a few cues from successful businesses and apply them to your business idea instead of beginning from absolute zero and formulating every …

Did you always want to open an online business? Do you have a great marketing idea that would make your products go viral? Well, the moment is just right because the pandemic changed how consumers spent their money online, including how they looked for items and made purchases. As an online business owner, you have …

Photo by Christina @ wocintechchat.com on UnSplash Companies today recognize the importance of social responsibility—not just because it looks good, but because it does good. If your organization has rolled out new sustainability, diversity, community engagement, or social procurement goals, how can you tell if these initiatives are truly effective? Here are 5 tips for …

In today’s fast-paced digital landscape, the need for effective marketing is more significant than ever. Whether you’re a small business, a startup, or an established company, digital marketing is a crucial tool for reaching your target audience and achieving your business goals. However, many businesses believe that effective digital marketing requires a substantial budget. The …